Super+Tuesday+report

=The Big Idea - Super Tuesday - Super Meltdown=

Introduction
The main idea of this report is aimed at how to make a presidential campaign more successful and attract more voters from different age groups. What technologies can be employed mainly through the internet to target the youth of today, mainly through websites, social networking etc. And how can the elderly be attracted if not computer literate. Through the course of this report, these issues will be addressed, going through each technology, giving background on each and how they can be employed into a presidential campaign. This is aimed at both Democrats and Republicans.

Presentation
Here are the different strategies presidential candidates utilise to attract voters:


 * Personal websites-** personal websites, in this insistance can be used to get the presidential candidates message across, what they hope to achieve as president, what they will do for the people etc. This is an effective strategy because it is interactive, in that it allows great numbers of people to read over the site and post comments.

http://www.myspace.com/hillaryclinton
 * Myspace-** Myspace is a social networking site setup which allows others to communicate, in real time or not, with each other. It also gives a profile for each person, giving their name and background etc. This is an effective stragety to use because it would allow the presidential candidate to give a profile on themselves giving the browser an idea of who they are and they stand for in personal terms and that of president. They can then post comments on the MySpace stating why or why not that candidate should be president. example-


 * Facebook-** Facebook, along with MySpace, is another social networking website, which provides all that MySapce provides. It allows people to communicate, in real time or not, also giving a profile of each member using facebook with their name and background along with pictures etc. This, along with MySpace, is an effective strategy because it enables the presidential candidate to give a profle of themselves and allows browsers to post comments giving their reasons why or why not that candidate should be president.

http://www.google.co.th/search?hl=en&q=define%3AYoutube&meta=
 * Youtube-** This is a popular free video sharing website which allows users to upload, view, share different videos. The presidential campaign is using this site in order to allow users to make their own videos, and then posting them on Youtube. These videos are made to give personal opinions of each candidate, pose questions to each candidate etc. This is usefull becasue it targets a large number of people from all different age groups due to the large number of people who use youtube.


 * Blogs-** Blogs are usually part of the personal website. This is extremely useful in that it is interactive. It allows large numbers of people to post comments on the candidates website, leaving their views, and enabling the candidate to read the posted comments.


 * Online videos-** Videos are an effective strategy for the campaign. The presidential candidate can use the videos to bring their message across via the internet, where there are millions of potential voters.

http://www.google.co.th/search?hl=en&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=define%3A+email&spell=1
 * E-mail-** A form of sending messages containing text in electronic form. This allows potential voters to mail the candidate pointing out their views and concerns, concerning that candidate.
 * Online contribution-** allows web browsers to leave a conrtibution towards that presidential candidtae showing their support.

Evaluation
The must have technologies would probably be all the internet related technologies, Personal website, MySpace, Facebook, Youtube. With these technologies, the candidate will breach through different age groups. The majoriy of the worlds youth today have access to a computer and the internet, and is where most spend their time. There is a great number here of potential voters. Most have accounts in MySpace and Facebook which they use for social networking, so they would have access to the presidential candidates accounts in those social networking sites. Most of todays youth use Youtube to source videos, so having Youtube in the campaign would be successful. Personal website would probably be most effective giving everything needed about the candidate their for the browsers to read.

Issues arising
. Privacy issues may arise concerning the candidate using MySpace and Facebook. They are giving away personal information about themselves, which could be given to the wrong person, risking their campaign or themselves.