Background to Task

Features of a Newsletter

Microsoft Publisher can be used to quickly produce high quality publications using the pre-defined templates. The following pdf is a annotated newletter showing some of the features that are defined below:

  • **Nameplate**: The banner on the front of a newsletter that identifies the publication is its nameplate. The nameplate usually contains the name of the newsletter, possibly graphics or a logo, and perhaps a subtitle, motto, and publication
  • Table of Contents: Usually appearing on the front page, the table of contents briefly lists articles and special sections of the newsletter and the page number for those items.
  • **Masthead**: May include staff names, contributors, subscription information, addresses, logo, etc.
  • Headline - After the nameplate, the headline identifying each article in a newsletter is the most prominent text element.
  • Kicker - Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.
  • Running Head - More familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design. The page number is sometimes incorporated with the running headline.
  • Page Numbers: Page numbers can appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter.
  • Bylines: the byline is a short phrase or paragraph that indicates the name of the author of an article in a newsletter. The byline commonly appears between the headline and start of the article, prefaced by the word "By" although it could also appear at the end of the article.
  • Continuation Lines: When articles span two or more pages, a newsletter uses continuation lines to help readers find the rest of the article.
  • Jumplines, also called continuation lines, typically appear at the end of a column, as in continued on page 45. Jumplines at the top of a column indicate where the article is continued from, as in continued from page 16.
  • Continuation Heads - When articles jump from one page to another, continuation heads identify the continued portion of the articles. The continuation headlines, along with jumplines, provide continuity and cue the reader as to where to pick up reading.
  • End Signs: A dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.
  • Pull-Quotes: Used to attract attention, especially in long articles, a pull-quote is a small selection of text "pulled out and quoted" in a larger typeface.
  • Photos / Illustrations: A newsletter design layout may contain photographs, drawings, charts, graphs, or clip art. Mug Shots - The most typical people photograph found in newsletter design is the mug shot — a more or less straight into the camera head and shoulders picture. Caption - The caption is a phrase, sentence, or paragraph describing the contents of an illustration such as a photograph or chart. The caption is usually placed directly above, below, or to the side of the picture it describes.
  • Mailing Panel: Newsletters created as self-mailers (no envelope) need a mailing panel. This is the portion of the newsletter design that contains the return address, mailing address of the recipient, and postage. The mailing panel typically appears on one-half or one-third of the back page so that it faces out when folded. The masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.
Reference

The Task

Review the features of this newsletter: Using Microsoft Publisher design a double-side A4 booklet style publication called the Ergo News. It must be in colour and should contain all the information clearly using a suitable layout and font sizes. If printed on separate sheets, it must be glued together!! In addition to the general features found in a newsletter, you must include the following:

  1. An advertisement describing an ergonomic product (+ graphic)*
  2. A summary of the different health issues due to computer usage
  3. Present interesting statistics (graphics are good!)
  4. An article targeted for large businesses that explains (in more detail that in (2) above), compares and evaluates THREE different health issues arising from the use of computers in the workplace. As part of your overall evaluation, you should also suggest possible feasible solution(s) for each issue that must be put in place to prevent being sued by your employees. One issue must be a health problem caused by poor ergonomics. You should identify the type of work that may be causing the health issue(s). All sources must be included in a bibliography.
  5. An ergonomic checklist to be placed beside a computer workstation*
  6. A bibliography presented in a suitable format for a newsletter.

*NOTE: The advertisment and the checklist will be created using an image editing package. Words and images can be sourced however you will being to develop skills in using a image editing package and knowledge of file formats (jpeg/bitmap/vector graphics) - we will do this later in the course.

All work must be your own words and citations are important. If you use a template, make sure that you include all necessary features and details.

Assessment Criteria

  1. Advertisement: accurate content, persuasive argument (3 marks)
  2. Summary of Health Issues accurate content, factual evidence (5 marks)
  3. Statistics are interesting, relevant, up to date, well presented and complement the content of the newsletter (5 marks)
  4. Health Issues article: accurate, substantiated content, good evaluation and comparisons (10 marks)
  5. Checklist: visual, all major checks included (5 marks)
  6. Clear layout, appropriate fonts, relevant graphics, visual appeal, consistent with the general features required in a newsletter (10 marks)
  7. Bibliography: minimum 5 quality references presented in a suitable format (4 marks)
Total (42 marks)

Process

13th February
(after a couple of weeks on image editing and other disruptions we are now back on the project)....
Time to research and write the news item.....on Friday's lesson we will have some time to put together and then it is DUE on the first Friday back after the break which is: February 29th.

By Wednesday's lesson (30 January), please ensure that you have completed the following things:
1. The summary of the different health issues due to computer usage
2. Interesting statistics (graphics are good!)

You must also research and sketch out the following. Locate and bring electronic files of images (I suggest email and thumbdrive) that you will use as we will use Image Editing software in the Mac lab to create them:
3. Graphics and words to create an ergonomic checklist to be placed beside a computer workstation
4. Graphics and words to create an advert of an ergonomic piece of equipment.
25th January: In class we have started to select a DTP template and add any additional features.